Jackson's Fried Chicken
Virtual Brand | Branding | Art Direction | Social Media
Key Markets: Singapore, Malaysia, Thailand, Hong Kong, The Philippines, Pakistan, Bangladesh
Jackson's Fried Chicken is foodpanda's owned concept operated in cloud kitchens. Jackson's Fried Chicken main message is "Honestly Good Fried Chicken". The brand is based on honest food, bold flavours and good vibes.
The rebrand consists of photography of product listings for the foodpanda app, campaign photography and brand guidelines.
Social Media
Social Media
Before
Before
The products were previously shot on a red background making the chicken less visible
After
After
With a neutral background and also allowing the product to fill up almost the full size, the products are more distinct
Product listing Images
Product listing Images
